History

The group entered the supermarket sector in 2018 under the Boto brand.
It began operations by opening its first two supermarkets in Erbil.
Starting from 2019, it expanded rapidly in Baghdad and opened dozens of new branches.

Service and Product Quality

High-quality products are offered at competitive prices.
All stores maintain top-level service standards and full hygiene conditions.

Location and Accessibility

Store locations are carefully selected to ensure easy access for customers.
The focus is on opening stores that appeal to all social segments across Iraq.

Management and Team

The chain stores are managed by an experienced team, including both local and multinational executives.